A website is often the first place people look before visiting a place of business.
Because today’s window shopping is done on the internet. If you lack a web presence, then all your competitors, with a web presence, have an advantage over you. Word of mouth can generate future business, but if no one has heard of you, then you are at a disadvantage. A website is one of your greatest tools for brining attention to your quality products and or services.
According to a google study (Google Research Study) 4 in 5 searchers are looking for local information. That could be local restaurants, movies, specific products, or services. Of the local searches, 18% made a purchase within a day. Therefore, if you lack a web presence, then you lack the ability to reach out to these potential customers.
Word of mouth is priceless and has helped many businesses. On the Internet, a returned search result, with reviews, location, and offerings, is the Internet’s version of word of mouth. The tremendous increase in online searches and consumer patterns is why every business should have a website.